Besides design, the other critical factor which determines your credibility is the content ... the news, articles, photos and other information on your web site. Having abundant and current content builds credibility with:

1. Potential players and coaches who are considering joining your club
2. Sponsors who are looking for the most impact for their financial contributions
3. Search engines such as Google who rank your site in comparison to your ‘competitors' (i.e. the other rugby clubs in your area)

Many amateur rugby web sites have old, out-of-date content, broken links to photos, match schedules without scores, etc... The primary reason for this phenomenon is the rapid turnover of players/volunteers within most rugby clubs. Once the club ‘web guy' moves on or gets too busy, web sites began to show the lack of maintenance. Here's what you can expect from your MyRugbySite.com web site to keep your content fresh and appealing:

1. Pre-created standard web pages - These are the main information pages that all rugby clubs need:
   
   • Pracice Information
   • Match Schedule
   • News, Results and Photos
   • About Us/Contact Us
     
2. In-browser content creation/editing - All you have to do is log into your web site and start editing. No special software is needed, and you can allow an unlimited number of people to update your site. No more relying on just "the web guy".
3. Familiar formatting tools - The in-browser content editor has all the expected formatting buttons you are used to in word processors such as Microsoft Word. Using this editor you can create striking content with absolutely no programming experience. If you can send an e-mail, you can make great content. Those with HTML experience can also edit the raw code, but our editor converts coders to writers in no time flat.
4. Simply gorgeous photo galleries - Ruggers love photos and we've made it easier than ever to put your images online. Using Flickr, an industry leader in online photo management, you can easily upload your photos and organize them into albums. These photos and albums can be displayed seamlessly right in your content and professional slideshows are automatically generated. Check the demo!
5. Automatically updated home page - As soon as you add an article, news item or photo, the homepage automatically displays the most recent information on your site so you never have to worry about updating your home page.
6. Human-readable web page addresses - Most pages on modern web sites have difficult to remember addresses and confusing code and variables. MyRugbySite.com was designed for simplicity and this even includes the addresses of your web page. Besides making it easier to remember and send in e-mails, these human-readable addresses improve your credibility and help you get ranked higher in Google search results.